The Staffordshire Safer Roads Partnership (SSRP) has announced eight routes across Staffordshire and Stoke-on-Trent to be the focus of their annual ‘Ride it Right’ campaign, designed to reduce motorbike casualties.

The campaign features eye-catching yellow ‘Think Bike’ signs on specific routes asking drivers to be more aware of motorbikes, and urging bikers to ride carefully. ‘Think Bike’ coasters will be distributed to venues along the routes, and the campaign messages will also be shared on social media.

The routes, which are updated each year, have been identified by the SSRP as the highest risk based on the analysis of motorcycle collisions. The routes identified for 2025 are:

-A5 Weston to Cannock

-A52 Newcastle to Bucknall

-A53 Stoke-on-Trent to Flash

-A460 Rugeley to Wolverhampton

-A511 Tutbury to Bretby

-A513 Rugeley to Tamworth

-A520 Stone to Leek

-A5272 Chell to Weston Coyney

For more information about the Ride it Right routes, and other safety advice and guidance for bikers, visit www.staffsbiker.co.uk/rideitrightroutes.